Daniel Harmon – Harmon Brothers University
YOU’RE JUST 1 COURSE AWAY
FROM A SCRIPT THAT SELLS.
Harmon Brothers videos have racked up over 1.2 billion views and helped produce over $300 million in direct-tracked sales.
JOIN DANIEL & DAVE AS THEY REVEAL:
Videos don’t have to be viral to sell.
In fact, Daniel explains why trying for viral is exactly the WRONG approach if you want your video to sell—and what to do instead to maximize the reach of your content.
Humor is great, but it’s not the goal.
Our videos usually use humor to sell—but even more important than the jokes are the formulas we use. We’re sharing the exact structure we use to generate millions of dollars in sales for our clients.
You can do this on your budget.
You don’t have to have a large production budget to do what we do. Sure, it helps—but you’ll learn the keys that will enable you to create a successful campaign on any budget.
And those are just a few things you’ll learn in the first few minutes of Write Ads That Sell.
WHAT THIS COURSE IS NOT
This is not a bootcamp for doing great comedy. It’s a guide for using the funny you already have to make an ad that actually sells. (If you don’t think you’re funny, don’t worry. We’ll get to that).
Second, this is not a course to teach you how to make a “viral video.” Viral is like catching lightning in a bottle. It’s incredibly hard to do and equally shocking when you do it. So take the pressure off yourself.
What you will learn to make is a video script that sells. And that beats viral every. single. time.
WHAT THIS COURSE IS
Over the course of 25 video lessons with 3 accompanying downloadable workbooks, Daniel Harmon and Dave Vance go in-depth with specific examples and techniques that will teach you everything it takes to write a great script—from research, capturing the concept, and nailing the proper sales structure, to polishing and preparing the perfect script for production.
We are opening our entire writing playbook and giving it to you in a professionally produced and edited course that gives you the tools you need to do what we do, without holding anything back.
In addition, we’re intentionally keeping the class size small (enrollment will be open for just 36 hours) to give you personalized attention to take your script to the next level. Daniel and others on the team will be personally responding to your questions.
By the end of the class, you’ll have a solid, well-tuned script ready for production that will not only sell, but will set the tone for future marketing initiatives and give you the knowledge, skills, and motivation to write an ad that sells.
WHO WRITE ADS THAT SELL IS FOR
If you’ve ever contacted Harmon Brothers in hopes of working together and we turned you down because we were too busy or your business didn’t yet meet the criteria we use to select clients, this is for you.
If you’ve seen a Harmon Brothers ad and thought your business could use a similar approach but didn’t have the budget or the knowledge of how to go about it, this is course is for you.
If you’re already funny, this course will teach you to focus that humor and use it to sell. If you’re not a comedian, this course will teach you how to harness the humor around you to build a video that sells.
A $21,000+ VALUE
25 Knowledge-Packed Videos
The course is broken out into three sections, each with a number of videos that provide digestable chunks of knowledge—and specific actions for you to take as the course guides you through the process of writing an ad that sells.
The three workbook downloads provide recaps of each section, additional resources, links, and homework assignments that will enable you to get the most out of the course—and finish with a script that will be tuned for selling and ready for production.
SCRIPT TEMPLATE & EXAMPLE
Not only are we providing you with the exact script template that we use on nearly every project we create—we’re providing you with the actual script we wrote for one of our most famous campaigns, you’ll see how we used the template and how to use it on your campaign. Did we mention we’re not holding anything back?
SPECIFIC & TAILORED FEEDBACK ON YOUR SCRIPT
Within 60 days of enrollment and once you’ve completed your script, you’ll book a call with a Harmon Brothers team member to go over your script in detail, get candid and specific feedback, and get answers to your top burning questions—let’s make your script the best it can be.
ACCESS TO THE PRIVATE HARMON BROTHERS UNIVERSITY FACEBOOK COMMUNITY
Join like-minded & dedicated entrepreneurs, writers, marketers, small businesses and creatives. Network, share your work, see examples, get feedback, support, and keep up to date on the latest.
FEEDBACK & GUIDANCE FROM DANIEL HARMON & TEAM HB
That’s right—we’re dedicated to helping you succeed. We intentionally keep our class sizes small so that we have time to answer your questions and offer guidance on your journey. In addition to our private Facebook group, Daniel and team will be responding to your messages & emails personally to help guide you through the course.
VALUE: $5,000 per hour
PLUS – GET THESE FREE BONUSES
BONUS: writing retreat how-to lesson
As a companion to our behind-the-scenes writing retreat bonus video, this lesson breaks down our process for ensuring the success of the writing phase & shows you the exact steps we take to plan and conduct one of the most important pieces of our writing process—and how we come out the other side with a finalized script.
BONUS: VIDEOS OF DANIEL RESPONDING LIVE TO COMMONLY ASKED QUESTIONS
Culled from 6 exclusive bootcamp sessions conducted earlier this year with entrepreneurs, production companies, writers, and marketers, Daniel responds live to some great questions that you may have had yourself. Daniel’s on-the-fly responses provide valuable insight and help dig deeper into how the principles of Write Ads That Sell apply to any product or service you might be trying to sell.